The central premise of user centred design is that the best designed products and services result from understanding the needs of the people who will use them (Design Council)
This project is the result of my work experience at City ID, an information design studio with international reputation. The poster sums up many of the things that I’ve learnt during my time working with them. It also draws inspiration from practitioners who I admire and from a Digital Media module that I took at the Zurich University of the Arts in Switzerland which was taught by visiting lecturer and user experience designer Eva-Lotta Lamm.
To promote and share the poster with the public, I created a microsite where people can find out more about the project as well as download a free digital copy of the poster and order a printed copy in return for a donation. The project was not only a great learning experience for me but also a fantastic self-promotional piece at the start of my design career, that demonstrates passion and understanding of key design principles. The poster has been downloaded more than 20,000 times and physical copies have been ordered from design studios, UX professionals and User Centred Design enthusiasts in more than 10 different countries. The microsite gained more than 15,000 visitors in the first month and was linked on more than 300 blogs in 120 countries (UXbooth, Speckyboy, Informationdesign.org, Ignore the Code to name a few). It makes me proud to have created something that helps people around the world to advocate usability and aid in teaching user centred design techniques.