Local Food Grants is a nationwide scheme whereby Lottery funds are distributed to small food businesses, community groups and social enterprises to support environmentally sound production of food on a local scale.
The website functions as a community for the projects which have been awarded funding, so they can receive the best support from each other and the Local Food team and advisors. It is a membership-based site where sharing, advice, news, resources and discussions can be encouraged and facilitated. With this redesign the client wanted to move away from the corporate style of the previous website towards a more rustic and natural look and feel with an intuitive and easy to use information architecture.
The design went through many iterations with a very tight deadline and both illustrative as well as photographic approaches were tried. In the end the client opted for a photographic style that creates a very rustic, warm and welcoming atmosphere. The design and usability have had great feedback from users.